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FreightWaves Leadership Institute
The professional standard for freight pricing.
Most people in freight react to prices. A pricing analyst anticipates them. Rates are not random — they are built from cost, capacity, and direction, and they move in patterns you can learn to read. The CFPA certification gives you both the analytical framework and the platform fluency to price any lane in the country and defend every number you set.
Upon completion of the coursework and tests, you will receive a certificate that showcases your achievement. Coursework will be updated over time to renew your certification for the following year.
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2
Certification Levels
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21
Modules
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8
Core SONAR Indices
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21
Downloadable Worksheets
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Level One
Foundation
10 modules: how a freight rate is built and read
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âś“Â Â The four players in every rate, and why leverage comes from volume and information
âś“Â Â How spot and contract rates form, and which one moves first
âś“Â Â The core SONAR indices and the Cass Freight Index, read together rather than in isolation
âś“Â Â Rate anatomy and fuel surcharge mechanics, down to the penny per mile
âś“Â Â Freight cycles, lane direction, and carrier cost structure from the other side of the table
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Level Two
Practitioner
11 modules: running the whole pricing job end to end
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âś“Â Â Build a rate forecast with an honest confidence band you can defend
âś“Â Â Benchmark with Rate Intelligence, negotiate from an anchor, and protect margin from compression
âś“Â Â Price an RFP lane by lane and think in award scenarios before you submit
âś“Â Â Read routing guide health, and structure index-linked agreements with triggers and collars
âś“Â Â Price a whole book at once, understand your buyer, and deliver a one-page recommendation
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What’s Included
Everything you need to walk onto a pricing desk and do the work.
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21 Video Lessons
Concise module videos taught by FreightWaves market experts who price and analyze this freight every day, with a hands-on SONAR exercise closing every lesson.
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21 Downloadable Worksheets
One per module in professional Word format. Build a fuel surcharge schedule, model a fleet’s cost per mile, score a routing guide, price a 12-lane mock RFP — applied work against real lanes, not review questions.
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21 Companion Readings
Expanded module readings with tables, worked examples, and reference material built directly into the Kajabi platform, written to be used long after you finish.
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Level Quizzes, Capstone & Final Exam
Scenario-based assessments at the close of each level, then a capstone case where you read the market, forecast it, price a bid, and deliver the recommendation — the entire job in one exercise.
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Who This Is For
Built for the broker and 3PL seat, where freight pricing as a profession actually lives.
| âś“Â Â Pricing Analysts |
âś“Â Â Carrier Sales Professionals |
| âś“Â Â Bid & RFP Teams |
âś“Â Â Brokerage Operations Staff |
| âś“Â Â 3PL Account Managers |
âś“Â Â Brokerage Leaders |
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There is no such thing as the rate. There is only a range.
Pricing is choosing your position on it, on purpose.
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