Every Load You Underprice Is a Loss You Never See on the Rate Confirmation.
The CFPA (Certified Freight Pricing Analyst) makes you the person in the room who can look at any rate on any lane and explain exactly where it came from, where it's going, and why. You'll learn to separate line haul from fuel, read tender rejections before the rate moves, forecast a lane with an honest confidence band, and hold your margin when the market turns.
GET CERTIFIED TODAYThis Certification Changes How You See Every Rate
By the end of the program you won't look at an all-in number as a single number again. You'll see the line haul, the fuel, and the accessorials stacked inside it β and you'll know which layer you actually control, where your margin really is, and what the market is about to do to both.
QUOTES YOU CAN DEFEND
Every number your desk sends out comes with a reason behind it β and holds up when the shipper benchmarks it.
MARGIN YOU CAN SEE COMING
Spot compression before it hits, instead of finding it in the month-end report after the spread is already gone.
BIDS THAT DON'T HAUNT YOU
Price a network for twelve months ahead of the market, not flat to a soft spot rate you'll be buried under by spring.
AΒ DESK THAT SPEAKS ONE LANGUAGE
Same indices, same method, same vocabulary β so a rate doesn't change meaning depending on who quoted it.
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Level 1 β’ Foundation β’ Modules 1β10 How Freight Actually Gets PricedLevel 1 builds the map. You'll learn who really sets a rate and why leverage comes from volume and information rather than owning the truck; how spot and contract pull on each other through the routing guide waterfall; how to read the core SONAR indices and the Cass Freight Index together; and how to take an all-in number apart into line haul, fuel, and accessorials. It closes on the two things most desks never learn β why the same road prices differently in each direction, and what a load actually costs the carrier hauling it.
You'll walk away able to: read four SONAR tickers on any market and tell a coherent story β’ separate line haul from fuel before you compare anything β’ build a fuel surcharge schedule from a live diesel print β’ place the market on the cycle and defend the call β’ predict how a carrier will behave from their cost structure. Ten modules β’ Companion readings and worksheets β’ Level 1 certification exam |
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Level 2 β’ Practitioner β’ Modules 11β21 Turning the Market Read Into a Priced DecisionLevel 2 is the job itself. You'll build a defensible 90-day forecast with a stated confidence band, then use Rate Intelligence to place a number deliberately on the clearing curve instead of guessing at a midpoint. From there: negotiation with an anchor and a walk-away you set before you dial, margin managed as a portfolio rather than load by load, full RFP response, routing-guide health as a live pricing signal, index-linked agreements with triggers and collars, and batch and corridor analysis to price a whole book at once. It ends with the shipper's side of the table and the one-page brief that gets a decision maker to act.
You'll walk away able to: forecast a lane with an honest confidence band β’ benchmark against real booked freight and grade your own pricing β’ walk into a call with an anchor and a walk-away β’ spot margin compression before it lands β’ price a 200-lane bid in batch β’ read a failing routing guide and quantify what it's costing the shipper β’ structure an index-linked agreement β’ deliver it all on one page. Eleven modules β’ Companion readings and worksheets β’ Capstone case β’ CFPA certification exam |
You'll Learn This Inside the Platform, Not Around It
Every lesson ends with you logging in and doing the work on a live lane. By the end you'll read the market the way a professional desk does.
This Isn't Just Training β It's a Standard
A CFPA credential says something specific about the person holding it. When you hire one, or put one on a bid, you know they can do four things on demand:
- Decompose any rate on sight β separating line haul from fuel and accessorials so the margin conversation is about real numbers.
- Read a market from the indices alone β and say out loud where the cycle is and why, instead of reciting a dashboard.
- Price against where the market is heading β not where it sat last quarter when the contract was signed.
- Negotiate against a cost structure they understand β landing on a number that's fair, covers reliably, and keeps the carrier answering the phone.
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Capstone & Certification Exam
The program closes with a scenario-based capstone: read the market from real signals, build a forecast with a stated confidence level, price a lane list with a rationale on every line, and deliver a one-page recommendation a decision maker could act on. Scored on process and calibrated honesty, not on landing a lucky number.
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